Accurate representation is required! We came across an article recently where it was stated that online giant Boohoo were using size 12 models to model pieces from their plus size range. This is just not on, there are many plus size models and bloggers who could have been used but rather than accurately represent they went with what can only be considered a more pleasing image? Boohoo target the younger customer, but like all retailers they have a responsibility to accurately advertise what they are selling – all online sites do.. The model herself took to social media to justify which she did not have to, she is a size 12 and an in between size and has stated that safety pins have been used on some of the clothing that she has been photographed in – this is an even bigger crime surely!
Boohoo.com’s idea of plus size
Have you seen Brands Exclusive doing the same thing? Although their idea of a plus size model was even more extreme, they looked no bigger than a size 8, the image below of the purple top was being sold as plus size, but it looks as though her arms have been photo shopped to be even smaller – WHY??
Brands Exclusive use these images
We won’t even go there with the Chinese online giant Ali Express – their idea of selling plus size is to photograph tiny models wearing something that is way too big for them, but using their hands to illustrate the size, or even worse – put both legs through the same leg hole!!
A Chinese ideal of plus size!
This could be taken as a joke on their part but they have no idea!