I see this repeatedly, online sites – often Chinese owned advertising plus size fashion on regular sized bodies, which is why accurate representation is found here! I get in front of the camera for this exact reason – I am selling plus size fashion, so you need to see it represented on a plus size body, I am a curvy 18 - 20..
Now I do cop a fair amount of negativity about my size and appearance most of the time it’s like water off a duck’s back to me but when it gets personal stating that I am not attractive enough, or 'that sour face model needs to be replaced' or 'your smile looks like a grimace' – that does sting.. anyway – I am moving off topic. As a result of seeing this type of marketing, the point that I am trying to get across is that at The Unique You, plus size fashion is accurately presented, and because I do get in front of the camera I can comment on the fit and function, and I am honest enough to let you know how something fits well or not. As a result of some positive and encouraging comments, there are some! – I am becoming confident enough to be the face of my business.
Okay – lets look at some examples of shoddy merchandise and advertising starting with the Chinese shopping site 'Wish', which you can't even get into until you sign up or download their app, an hilarious article was written by a journalist at Independent Australia about their ridiculous marketing of plus size lingerie on the Sydney Morning Herald and it received a barrage of criticism, but they still do it.. I logged on to their website to see for myself, searched for plus size, this is what came up, so where are the plus sized models? Then again they are selling ‘fashion’ for crazy cheap prices that will probably only last one wear anyway, and you apparently have to wait up to 6 weeks for delivery!
I then looked on Amazon, released recently into Australia with not much fan fare, they are selling brands I have never heard of like: Sannysis, Aliven, Yinrom, Angerella, Enlachic, Mrelt do these sound made up to you? At least some models were plus sized, but their size chart shows that a size XXL is a 16? I also recognized a dress on one of their brands call Dayseventh – it is one from a pretty famous USA designer, they even used that designers image, now that is NOT on and definitely not accurately representing!
I will stand by my statement, that accurate representation is found here online at The Unique You, and I post same day from Adelaide..
Rant over! Thank you for listening..